by R. Craig Lefebvre
Link: http://socialmarketing.blogs.com/Publications/SMQ-The_consumer_as_participant_2007.pdf
Social media is changing how we
view our target audience. We are able to do things on the web that we were not
able to do through mass media. Social media is now interactive it is not
linear. Our target audience is now one that can participate. We not only rely
on them to receive the message but to share, express their opinion, interact.
These interactions are between both the deliverer of the message and the
recipients and between recipients. This overall creates not an audience but a
network.
The target audience for
“Madalyn’s Music” is not comprised of listeners. It is focused on a network of
individuals both musicians and listeners that are interacting in person and on
social media.
Web 2.0 has led to a number of
improvement that will create greater exposure for businesses like “Madalyn’s
Music”. Current followers are up to 5,000 on mediated sites. Views reached are
about 2,000 however interaction is low, under 300. My goal is to create
interactions by linking my music with online communities. I will do this in two
ways one by interaction with other and two by commonality to other like
groups.
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