Music in the Digital
Age
http://www.elon.edu/docs/e-web/academics/communications/research/vol1no2/09staffordejfall10.pdf
The music industry is rapidly changing as technology
advances. These advances can benefit musicians and listeners greatly. Musicians
are able to post content and promote for free through a variety of online
avenues. It is easier to share your music with the masses. Where this is an
advantage it is also a disadvantage. Since MP3 were created pirated music has skyrocketed.
About this time is when sites like Napster also emerged. As technology
continues to develop it is even easier to steal music online through sites like
YouTube, and artists fail to make a commission from plays that would have
otherwise been monetized. Other technology advances have changed the way labels
operate. This includes artists not having to rely on labels as heavily to
promote their music. Musicians can promote through social media and be in
control of the image they want to portray. This benefits the artist greatly by
giving them control of their music and distribution, as it cuts out the label.
The development of technology has become a sort of double edged sword, making
the music industry change the way it operates and continues in the future.
No comments:
Post a Comment